Apple has announced a unique product launch scheduled for March 4, 2026, at 9:00 a.m. ET. The tech giant is calling this gathering a “special Apple Experience” rather than using its traditional event terminology, signaling a different approach to unveiling its latest products.
The announcement comes as Apple prepares to introduce multiple new devices across its product lineup. The company has invited select members of the media to attend simultaneous gatherings in three major cities: New York, London, and Shanghai. This multi-city format marks a departure from Apple’s typical product announcements, which usually take place at its Cupertino headquarters.
What Makes This Event Different
Apple’s choice to use the term “experience” instead of “event” suggests a hands-on format focused on interactive sessions rather than a traditional keynote presentation. The invitation features a stylized Apple logo composed of yellow, green, and blue discs in a 3D design. Unlike the company’s usual live-streamed events from Apple Park, these gatherings in multiple cities are expected to be smaller in scale and more intimate.
The timing is also unusual for Apple, which typically hosts product announcements at 1:00 p.m. ET. This March 4 event will begin earlier in the morning, suggesting the company may be planning online product launches to accompany the in-person experiences.
Expected Product Announcements
A range of new Apple products is rumored to debut at or around this event. Among the most anticipated devices is a new low-cost MacBook powered by the A18 Pro chip, which could be priced under $1,000 and potentially feature an array of vibrant colors. This budget-friendly laptop would incorporate an iPhone processor, making it an accessible entry point for consumers.
The iPhone 17e is also expected to make its appearance, alongside updates to Apple’s tablet lineup. An eighth-generation iPad Air featuring the M4 chip and a 12th-generation base iPad with the A18 chip are both rumored for release. These updates would bring improved performance to Apple’s popular tablet family.
Mac Lineup Refresh
Apple’s professional computer lineup is set for significant updates. New MacBook Pro models featuring M5 Pro and M5 Max chips are anticipated, along with M5-powered MacBook Air models. The company may also introduce refreshed Mac displays, including an updated Studio Display.
Additional products rumored for potential announcement include a new Apple TV and HomePod mini, though it remains unclear whether all these devices will be unveiled on March 4 or released separately throughout the year. Reports also mention a new smart hub, folding iPhone, and touchscreen MacBook among products expected in 2026, though these may not appear at the March event.
Why the New Format
The reason behind Apple’s decision to host simultaneous experiences in multiple cities rather than a single large-scale event remains uncertain. One possibility is that the company has numerous product announcements planned for 2026 and wants to avoid holding individual events for each release. This format allows Apple to generate excitement while providing media representatives around the world with direct access to new products.
The hands-on nature of these experiences may also allow journalists and content creators to provide more detailed coverage of the new devices immediately following the announcement. By focusing on interactive sessions, Apple can ensure its latest products receive thorough examination and coverage across different markets simultaneously.
As the March 4 date approaches, Apple has not provided additional details about what specific products will be announced or whether there will be any streaming component for the general public. The company’s approach to this product launch represents a fresh strategy that could signal changes in how it introduces new devices going forward.
